Coordinating Price Reductions and Coupon Events

Coordinating Price Reductions and Coupon Events

Anderson, Eric T., Song, Inseong
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Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.41.4.411.47006
Date:
November, 2004
File:
PDF, 276 KB
english, 2004
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