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Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness
David W. Schumann, Jan M. Hathcote and Susan WestVolume:
20
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188805
Date:
September, 1991
File:
PDF, 3.38 MB
english, 1991