Experimental Designs and Estimation for Online Display...

Marketing Science 2016 / 05 Vol. 35; Iss. 3

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces

Barajas, Joel, Akella, Ram, Holtan, Marius, Flores, Aaron
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
35
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2016.0982
Date:
May, 2016
File:
PDF, 3.78 MB
english, 2016
Conversion to is in progress
Conversion to is failed