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Volume 35; Issue 3
Main
Marketing Science
Volume 35; Issue 3
Marketing Science
Volume 35; Issue 3
1
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
Barajas, Joel
,
Akella, Ram
,
Holtan, Marius
,
Flores, Aaron
Journal:
Marketing Science
Year:
2016
Language:
english
File:
PDF, 3.78 MB
Your tags:
english, 2016
2
Model-Based Purchase Predictions for Large Assortments
Jacobs, Bruno J.D.
,
Donkers, Bas
,
Fok, Dennis
Journal:
Marketing Science
Year:
2016
Language:
english
File:
PDF, 359 KB
Your tags:
english, 2016
3
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
Ringel, Daniel M.
,
Skiera, Bernd
Journal:
Marketing Science
Year:
2016
Language:
english
File:
PDF, 728 KB
Your tags:
english, 2016
4
A Video-Based Automated Recommender (VAR) System for Garments
Lu, Shasha
,
Xiao, Li
,
Ding, Min
Journal:
Marketing Science
Year:
2016
Language:
english
File:
PDF, 798 KB
Your tags:
english, 2016
5
Editorial—Marketing Science and Big Data
Chintagunta, Pradeep
,
Hanssens, Dominique M.
,
Hauser, John R.
Journal:
Marketing Science
Year:
2016
Language:
english
File:
PDF, 102 KB
Your tags:
english, 2016
6
Focus On Authors
Journal:
Marketing Science
Year:
2016
Language:
english
File:
PDF, 118 KB
Your tags:
english, 2016
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