MEDIATING EFFECTS OF TRIAL AND LEARNING ON...

Journal of Consumer Marketing 1987 / 03 Vol. 4; Iss. 3

MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS

Whan Park, C., Assael, Henry, Chaiy, Seoil
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Volume:
4
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008201
Date:
March, 1987
File:
PDF, 454 KB
english, 1987
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