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Industrial Marketing Management 2016 / 5

Coopetitive branding: Definition, typology, benefits and risks

Chiambaretto, Paul, Gurău, Călin, Le Roy, Frédéric
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2016.05.009
Date:
May, 2016
File:
PDF, 645 KB
english, 2016
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