B2B commitment building in emerging markets: the case of...

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Journal of Personal Selling and Sales Management 2016 / 05

B2B commitment building in emerging markets: the case of Brazil

Graça, Sandra S., Barry, James M., Doney, Patricia M.
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Language:
english
Journal:
Journal of Personal Selling & Sales Management
DOI:
10.1080/08853134.2016.1188708
Date:
May, 2016
File:
PDF, 711 KB
english, 2016
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