The Impact of a Product's Country-of-Origin on Compromise...

Marketing Letters 2007 / 12 Vol. 18; Iss. 4

The Impact of a Product's Country-of-Origin on Compromise and Attraction Effects

Shih-Chieh Chuang and HsiuJu Rebecca Yen
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Volume:
18
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216721
Date:
December, 2007
File:
PDF, 1.10 MB
english, 2007
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