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Volume 18; Issue 4
Main
Marketing Letters
Volume 18; Issue 4
Marketing Letters
Volume 18; Issue 4
1
The relationship between FSI advertising style and coupon redemption
Harper A. Roehm
,
Michelle L. Roehm
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 150 KB
Your tags:
english, 2007
2
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Aimee Drolet
,
Patti Williams
,
Loraine Lau-Gesk
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 157 KB
Your tags:
english, 2007
3
The impact of a product’s country-of-origin on compromise and attraction effects
Shih-Chieh Chuang
,
HsiuJu Rebecca Yen
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 249 KB
Your tags:
english, 2007
4
Quality of past performance: Impact on consumers’ responses to service failure
Rodolfo Vázquez-Casielles
,
Ana Belén del Río-Lanza
,
Ana María Díaz-Martín
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 225 KB
Your tags:
english, 2007
5
Compromising the compromise effect: Brands matter
Francisca Sinn
,
Sandra J. Milberg
,
Leonardo D. Epstein
,
Ronald C. Goodstein
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 217 KB
Your tags:
english, 2007
6
Organizational identification as a determinant of customer orientation in service organizations
Jan Wieseke
,
Johannes Ullrich
,
Oliver Christ
,
Rolf Van Dick
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 213 KB
Your tags:
english, 2007
7
The Impact of a Product's Country-of-Origin on Compromise and Attraction Effects
Shih-Chieh Chuang and HsiuJu Rebecca Yen
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.10 MB
Your tags:
english, 2007
8
Front Matter
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 152 KB
Your tags:
english, 2007
9
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
Jan Wieseke, Johannes Ullrich, Oliver Christ and Rolf Van Dick
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.30 MB
Your tags:
english, 2007
10
Quality of Past Performance: Impact on Consumers' Responses to Service Failure
Rodolfo Vázquez-Casielles, Ana Belén del Río-Lanza and Ana María Díaz-Martín
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.37 MB
Your tags:
english, 2007
11
The Relationship between FSI Advertising Style and Coupon Redemption
Harper A. Roehm, Jr. and Michelle L. Roehm
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1005 KB
Your tags:
english, 2007
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