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The role of functional and demographic diversity on new product creativity and the moderating impact of project uncertainty
Dayan, Mumin, Ozer, Muammer, Almazrouei, HananLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2016.04.016
Date:
May, 2016
File:
PDF, 658 KB
english, 2016