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The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Maria Royne, Stafford, Thomas F.Volume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2000.10673608
Date:
June, 2000
File:
PDF, 3.15 MB
english, 2000