Cross-country cross-survey design in international marketing research
R. Sinkovics, Ruey-Jer “Bryan” Jean, Rudolf, Sintonen, Sanna, Tarkiainen, Anssi, Cadogan, John W., Kuivalainen, Olli, Lee, Nick, Sundqvist, SannaVolume:
33
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/imr-11-2014-0348
Date:
May, 2016
File:
PDF, 546 KB
english, 2016