Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and...

Journal of Advertising 1984 / 10 Vol. 13; Iss. 3

Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 pp

King, Robert L., Goodrich, William B.
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Volume:
13
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1984.10672903
Date:
October, 1984
File:
PDF, 278 KB
english, 1984
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