Sub-brand evaluation and use versus brand extension

Journal of Brand Management 1998 / 11 Vol. 6; Iss. 2

Sub-brand evaluation and use versus brand extension

Sheinin, Daniel A
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Volume:
6
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1998.52
Date:
November, 1998
File:
PDF, 1006 KB
english, 1998
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