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Volume 6; Issue 2
Main
Journal of Brand Management
Volume 6; Issue 2
Journal of Brand Management
Volume 6; Issue 2
1
‘Building, measuring and managing brand equity’
Macrae, Chris
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 222 KB
Your tags:
english, 1998
2
‘Marketing aesthetics: The strategic management of brands, identity and image’
Rivett, David
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 227 KB
Your tags:
english, 1998
3
Brand based strategic management
Mosmans, Andy
,
van der Vorst, Roland
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 814 KB
Your tags:
english, 1998
4
Sub-brand evaluation and use versus brand extension
Sheinin, Daniel A
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 1006 KB
Your tags:
english, 1998
5
Think like a Rolls Royce, act like Beanie Babies
Kendall, Nick
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 274 KB
Your tags:
english, 1998
6
The direct brand — past, present and future
Johnson, Hugh
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 1.39 MB
Your tags:
english, 1998
7
Credit cards at the crossroads
Hawkes, Paul
,
Harrison, Danielle
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 1.33 MB
Your tags:
english, 1998
8
Intellectual property rights at France '98
Vale, Chris
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 774 KB
Your tags:
english, 1998
9
Legal update
Davies, Isabel
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 738 KB
Your tags:
english, 1998
10
‘Britain™: Renewing our identity’
Uncles, Mark
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 415 KB
Your tags:
english, 1998
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