Volume 6; Issue 2

Journal of Brand Management

Volume 6; Issue 2
1

‘Building, measuring and managing brand equity’

Macrae, Chris
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 222 KB
english, 1998
2

‘Marketing aesthetics: The strategic management of brands, identity and image’

Rivett, David
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 227 KB
english, 1998
3

Brand based strategic management

Mosmans, Andy, van der Vorst, Roland
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 814 KB
english, 1998
4

Sub-brand evaluation and use versus brand extension

Sheinin, Daniel A
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 1006 KB
english, 1998
5

Think like a Rolls Royce, act like Beanie Babies

Kendall, Nick
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 274 KB
english, 1998
6

The direct brand — past, present and future

Johnson, Hugh
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 1.39 MB
english, 1998
7

Credit cards at the crossroads

Hawkes, Paul, Harrison, Danielle
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 1.33 MB
english, 1998
8

Intellectual property rights at France '98

Vale, Chris
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 774 KB
english, 1998
9

Legal update

Davies, Isabel
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 738 KB
english, 1998
10

‘Britain™: Renewing our identity’

Uncles, Mark
Journal:
Journal of Brand Management
Year:
1998
Language:
english
File:
PDF, 415 KB
english, 1998