Effective Consumer Protection or Benign Neglect? kA Model...

Journal of Advertising 2001 / 03 Vol. 30; Iss. 1

Effective Consumer Protection or Benign Neglect? kA Model of Television Infomercial Clearance

Wicks, Jan LeBlanc, Abernethy, Avery M.
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Volume:
30
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2001.10673630
Date:
March, 2001
File:
PDF, 2.30 MB
english, 2001
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