Commentary on the 2004 ISMS Practice Prize Winner: A...

Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World

Lodish, Leonard M.
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0134
Date:
August, 2005
File:
PDF, 77 KB
english, 2005
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