Purchase power: An examination of consumption as voting

Journal of Marketing Management 2011 / 08 Vol. 27; Iss. 9-10

Purchase power: An examination of consumption as voting

Moraes, Caroline, Shaw, Deirdre, Carrigan, Marylyn
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Volume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2011.565726
Date:
August, 2011
File:
PDF, 289 KB
english, 2011
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