The dark side of brand attachment: A conceptual framework...

The Marketing Review 2014 / 10 Vol. 14; Iss. 3

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra, Arnold, Ekinci, Yuksel, Simkin, Lyndon, Nguyen, Bang
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Volume:
14
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934714x14024779061875
Date:
October, 2014
File:
PDF, 120 KB
english, 2014
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