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Volume 14; Issue 3
Main
The Marketing Review
Volume 14; Issue 3
The Marketing Review
Volume 14; Issue 3
1
Devising a research model to examine adoption of mobile payments: An extension of UTAUT2
Slade, Emma L.
,
Williams, Michael D.
,
Dwivedi, Yogesh K.
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 158 KB
Your tags:
english, 2014
2
Suggestions for international research using electronic surveys
e Silva, Susana Costa
,
Duarte, Paulo
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2014
3
The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
,
Ekinci, Yuksel
,
Simkin, Lyndon
,
Nguyen, Bang
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 120 KB
Your tags:
english, 2014
4
Brand placement: New perspectives and a comprehensive definition
Kandhadai, Ravi
,
Saxena, Rajan
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 98 KB
Your tags:
english, 2014
5
Brand desire and brand jealousy: Routes to persuasion
Sarkar, Abhigyan
,
Krishna, G. Radha
,
Rao, K.S. Venu Gopal
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 122 KB
Your tags:
english, 2014
6
Editorial
Egan, John
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 40 KB
Your tags:
english, 2014
7
The interplay between prior knowledge, perceived risk and the tourism consumer decision process: A conceptual framework
Sharifpour, Mona
,
Walters, Gabrielle
Journal:
The Marketing Review
Year:
2014
Language:
english
File:
PDF, 189 KB
Your tags:
english, 2014
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