Theoretical and Applied Relevance of Consumer Limits to...

Theoretical and Applied Relevance of Consumer Limits to Processing Advertising

Woodside, Arch G.
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Volume:
14
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1985.10672932
Date:
March, 1985
File:
PDF, 429 KB
english, 1985
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