Brand desire and brand jealousy: Routes to persuasion

The Marketing Review 2014 / 10 Vol. 14; Iss. 3

Brand desire and brand jealousy: Routes to persuasion

Sarkar, Abhigyan, Krishna, G. Radha, Rao, K.S. Venu Gopal
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Volume:
14
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934714x14024779061910
Date:
October, 2014
File:
PDF, 122 KB
english, 2014
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