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The salesperson's role in CRM success: Exploring the value of salespersons' mapping of buying centre structure
Kothandaraman, Prabakar, Agnihotri, Raj, Anderson, Rolph E.Volume:
11
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934711x589453
Date:
October, 2011
File:
PDF, 92 KB
english, 2011