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Volume 11; Issue 3
Main
The Marketing Review
Volume 11; Issue 3
The Marketing Review
Volume 11; Issue 3
1
How susceptible are consumers to deceptive advertising claims? A retrospective look at the experimental research literature
Xie, Guang-Xin
,
Boush, David M.
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 128 KB
Your tags:
english, 2011
2
The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s
Gamble, Jordan
,
Gilmore, Audrey
,
Mccartan-Quinn, Danielle
,
Durkan, Paula
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 1.58 MB
Your tags:
english, 2011
3
Editorial
Blythe, Jim
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 52 KB
Your tags:
english, 2011
4
Book Reviews
Jamal, Ahmad
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 59 KB
Your tags:
english, 2011
5
The salesperson's role in CRM success: Exploring the value of salespersons' mapping of buying centre structure
Kothandaraman, Prabakar
,
Agnihotri, Raj
,
Anderson, Rolph E.
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2011
6
In search of the genius IOCI: The essence of a place brand
Skinner, Heather
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 94 KB
Your tags:
english, 2011
7
Customer experiences with brands: Literature review and research directions
Rageh Ismail, Ahmed
,
Lim, Lynn
,
Woodside, Arch
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 133 KB
Your tags:
english, 2011
8
Practitioner conceptualisations of Corporate Identity 1950-2010: Review and analysis
Otubanjo, Olutayo
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 112 KB
Your tags:
english, 2011
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