Understanding the Negativity Effect: The Role of Processing...

Marketing Letters 1996 / 04 Vol. 7; Iss. 1

Understanding the Negativity Effect: The Role of Processing Focus

Lydia J. Price
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Volume:
7
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216393
Date:
April, 1996
File:
PDF, 939 KB
english, 1996
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