Volume 7; Issue 1

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Marketing Letters
Volume 7; Issue 1

Marketing Letters

Volume 7; Issue 1

1

The relationship between the marketing mix and share of category requirements

C. B. Bhattacharya, Peter S. Fader, Leonard M. Lodish, Wayne S. Desarbo

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 993 KB

english, 1996

2

Advertising effects on consumer welfare: Prices paid and liking for brands selected

Anusree Mitra, John G. Lynch

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 812 KB

english, 1996

3

The effect of experience with a brand imitator on the original brand

Judith Lynne Zaichkowsky, Richard Neil Simpson

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 609 KB

english, 1996

4

A dynamic model of reference price and expected quality

Praveen K. Kopalle, Russell S. Winer

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 756 KB

english, 1996

5

Understanding the negativity effect: The role of processing focus

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 818 KB

english, 1996

6

Computer-aided content analysis: What do 240 advertising slogans have in common?

Grahame R. Dowling, Boris Kabanoff

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 874 KB

english, 1996

7

Consumer inventory sensitivity and the postpromotion dip

Scott A. Neslin, Linda G. Schneider Stone

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 1.13 MB

english, 1996

8

Order of entry, trial diffusion, and elasticity dynamics: An empirical case

Philip M. Parker, Hubert Gatignon

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 1024 KB

english, 1996

9

Understanding the Negativity Effect: The Role of Processing Focus

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 939 KB

english, 1996

10

The Effect of Experience with a Brand Imitator on the Original Brand

Judith Lynne Zaichkowsky and Richard Neil Simpson

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 721 KB

english, 1996

11

Order of Entry, Trial Diffusion, and Elasticity Dynamics: An Empirical Case

Philip M. Parker and Hubert Gatignon

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 1.08 MB

english, 1996

12

Computer-Aided Content Analysis: What Do 240 Advertising Slogans Have in Common?

Grahame R. Dowling and Boris Kabanoff

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 985 KB

english, 1996

13

Consumer Inventory Sensitivity and the Postpromotion Dip

Scott A. Neslin and Linda G. Schneider Stone

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 1.28 MB

english, 1996

14

Advertising Effects on Consumer Welfare: Prices Paid and Liking for Brands Selected

Anusree Mitra and John G. Lynch, Jr.

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 922 KB

english, 1996

15

The Relationship between the Marketing Mix and Share of Category Requirements

C. B. Bhattacharya, Peter S. Fader, Leonard M. Lodish and Wayne S. Desarbo

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 1.08 MB

english, 1996

16

Front Matter

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 298 KB

english, 1996

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— Carlos María Domínguez

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