Cable Television and Advertising: An Assessment

Journal of Advertising 1978 / 12 Vol. 7; Iss. 4

Cable Television and Advertising: An Assessment

Krugman, Dean M., Barban, Arnold M.
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Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1978.10673248
Date:
December, 1978
File:
PDF, 1.08 MB
english, 1978
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