Advertising: A Behavioral Approach for Managers. Faison, Edmond W. J. New York: John Wiley and Sons, 1980. 783 pp
Fletcher, Alan F., Hill, ConradVolume:
10
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1981.10672776
Date:
October, 1981
File:
PDF, 257 KB
english, 1981