Winning Share from a Dominant Competitor in a Slow‐growth...

Journal of Product & Brand Management 1993 / 04 Vol. 2; Iss. 4

Winning Share from a Dominant Competitor in a Slow‐growth Consumer Market

Smith, D.K. (Skip), Weber, William
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Volume:
2
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429310047679
Date:
April, 1993
File:
PDF, 417 KB
english, 1993
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