Editorial: Foreword to the Special Issue on Global Branding

Editorial: Foreword to the Special Issue on Global Branding

Schmitt, Bernd
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Volume:
10
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.10.2.2.19536
Date:
June, 2002
File:
PDF, 52 KB
english, 2002
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