The Reciprocal Impact of Brand Leveraging: Feedback Effects...

Marketing Letters 1997 / 07 Vol. 8; Iss. 3

The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution

Vicki Lane and Robert Jacobson
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Volume:
8
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216452
Date:
July, 1997
File:
PDF, 867 KB
english, 1997
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