Volume 8; Issue 3

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Marketing Letters
Volume 8; Issue 3

Marketing Letters

Volume 8; Issue 3

1

The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution

Vicki Lane, Robert Jacobson

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 92 KB

english, 1997

2

Choice in Computer-Mediated Environments

Russell Winer, John Deighton, Sunil Gupta, Eric Johnson, Barbara Mellers, Vicki Morwitz, Thomas O'Guinn, Arvind Rangaswamy, Alan Sawyer

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 57 KB

english, 1997

3

Current Issues in Discrete Choice Modeling

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 89 KB

english, 1997

4

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Wayne Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan, Michel Wedel

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 90 KB

english, 1997

5

Modeling Methods for Discrete Choice Analysis

Moshe Ben-Akiva, Daniel Mcfadden, Makoto Abe, Ulf Böckenholt, Denis Bolduc, Dinesh Gopinath, Takayuki Morikawa, Venkatram Ramaswamy, Vithala Rao, David Revelt, Dan Steinberg

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 116 KB

english, 1997

6

Perspectives on Multiple Category Choice

Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta, Puneet Manchanda

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 50 KB

english, 1997

7

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

Niraj Dawar, Miklos Sarvary

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 118 KB

english, 1997

8

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

Joel Huber, John Lynch, Kim Corfman, Jack Feldman, Morris Holbrook, Donald Lehmann, Bertrand Munier, David Schkade, Itamar Simonson

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 81 KB

english, 1997

9

Dynamic Influences on Individual Choice Behavior

Robert Meyer, Tulin Erdem, Fred Feinberg, Itzhak Gilboa, Wesley Hutchinson, Aradhna Krishna, Steven Lippman, Carl Mela, Amit Pazgal, Drazen Prelec, Joelx1nm Steckelx2nm

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 71 KB

english, 1997

10

Examining Medical Decision Making from a Marketing Perspective

Barbara Kahn, Eric Greenleaf, Julie Irwin, Alice Isen, Irwin Levin, Mary Luce, Manuel Pontes, James Shanteau, Marc Vanhuele, Mark Young

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 81 KB

english, 1997

11

Thinking about Values in Prospect and Retrospect: Maximizing Experienced Utility

Joel Huber, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann, Bertrand Munier, David Schkade and Itamar Simonson

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 950 KB

english, 1997

12

The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution

Vicki Lane and Robert Jacobson

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 867 KB

english, 1997

13

Front Matter

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 235 KB

english, 1997

14

Back Matter

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 1.85 MB

english, 1997

15

Perspectives on Multiple Category Choice

Gary J. Russell, David Bell, Anand Bodapati, Christina L. Brown, Joengwen Chiang, Gafy Gaeth, Sunil Gupta and Puneet Manchanda

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 745 KB

english, 1997

16

Choice in Computer-Mediated Environments

Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki G. Morwitz, Thomas O'Guinn, Arvind Rangaswamy and Alan G. Sawyer

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 840 KB

english, 1997

17

Examining Medical Decision Making from a Marketing Perspective

Barbara E. Kahn, Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C. F. Pontes, James Shanteau, Marc Vanhuele and Mark J. Young

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 1.24 MB

english, 1997

18

Modeling Methods for Discrete Choice Analysis

Moshe Ben-Akiva, Daniel McFadden, Makoto Abe, Ulf Böckenholt, Denis Bolduc, Dinesh Gopinath, Takayuki Morikawa, Venkatram Ramaswamy, Vithala Rao, David Revelt and Dan Steinberg

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 1.06 MB

english, 1997

19

Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants

Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 953 KB

english, 1997

20

Current Issues in Discrete Choice Modeling

Michael P. Keane

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 1.36 MB

english, 1997

21

Errata: Effects of Organizational Learning and Information-Processing Behaviors on New Product Success

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 139 KB

english, 1997

22

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

Niraj Dawar and Miklos Sarvary

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 745 KB

english, 1997

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