Consumers' “mental accounting” in response to unexpected...

Marketing Intelligence & Planning 2006 / 06 Vol. 24; Iss. 4

Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Ho Ha, Hwan, Suk Hyun, Jung, Pae, Jae H.
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Volume:
24
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500610672134
Date:
June, 2006
File:
PDF, 174 KB
english, 2006
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