Volume 24; Issue 4

1

Corporate branding versus product branding in emerging markets

Year:
2006
Language:
english
File:
PDF, 102 KB
english, 2006
3

Marketing to Chinese consumers on the internet

Year:
2006
Language:
english
File:
PDF, 184 KB
english, 2006
5

The globalisation of Chinese brands

Year:
2006
Language:
english
File:
PDF, 207 KB
english, 2006