Fit for global customers: how ALTANA mastered the journey...

Journal of Business Strategy 2015 / 07 Vol. 36; Iss. 4

Fit for global customers: how ALTANA mastered the journey to a customer-centric organization

Lindner, Detlev, Senn, Christoph
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Volume:
36
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/jbs-08-2014-0088
Date:
July, 2015
File:
PDF, 127 KB
english, 2015
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