Volume 36; Issue 4

Journal of Business Strategy

Volume 36; Issue 4
1

How to pitch an algorithm

Hirsch, Peter Buell
Journal:
Journal of Business Strategy
Year:
2015
Language:
english
File:
PDF, 111 KB
english, 2015
2

Integrated marketing communication: making it work at a strategic level

Kitchen, Philip J., Burgmann, Inga
Journal:
Journal of Business Strategy
Year:
2015
Language:
english
File:
PDF, 118 KB
english, 2015
3

Community marketing: serving the base of the economic pyramid sustainably

Thakur, Rakhi
Journal:
Journal of Business Strategy
Year:
2015
Language:
english
File:
PDF, 177 KB
english, 2015
5

Customers as creative resources: their influence on firm freedom

Plé, Loïc, Lecocq, Xavier
Journal:
Journal of Business Strategy
Year:
2015
Language:
english
File:
PDF, 171 KB
english, 2015
6

Key account teams: success factors for implementing strategy

Lai, Christine Jaushyuam, Gelb, Betsy D.
Journal:
Journal of Business Strategy
Year:
2015
Language:
english
File:
PDF, 375 KB
english, 2015