The Cognitive Effects of Time-Compressed Advertising

The Cognitive Effects of Time-Compressed Advertising

John W. Vann, Robert D. Rogers and John P. Penrod
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Volume:
16
Year:
1987
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188628
File:
PDF, 1.96 MB
english, 1987
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