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Current Issues & Research in Advertising. Leigh, James H. and Claude R. Martin, Jr. (eds.). Ann Arbor: University of Michigan, 1980, 232 pp
Stern, Bruce L.Volume:
10
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1981.10672762
Date:
June, 1981
File:
PDF, 464 KB
english, 1981