Consumer Panels. Sudman, Seymour, and Robert Ferber....

Journal of Advertising 1981 / 12 Vol. 10; Iss. 4

Consumer Panels. Sudman, Seymour, and Robert Ferber. Chicago: American Marketing Association, 1979

Fletcher, Alan F., Glassman, Myron
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Volume:
10
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1981.10672784
Date:
December, 1981
File:
PDF, 250 KB
english, 1981
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