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“Fish out of water”: understanding decision‐making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu, Torelli, Carlos, Yoon, Sukki, Riemer, HilaVolume:
27
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761011078262
Date:
September, 2010
File:
PDF, 209 KB
english, 2010