Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh, George M. Zinkhan and Vanitha SwaminathanVolume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460715
Date:
January, 2006
File:
PDF, 2.40 MB
english, 2006