A Comparative Study of Television Duplication Models

A Comparative Study of Television Duplication Models

Rust, Roland T., Klompmaker, Jay E., Headen, Robert S.
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Volume:
10
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1981.10672775
Date:
October, 1981
File:
PDF, 772 KB
english, 1981
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