USING SOCIAL TREND DATA TO SHAPE MARKETING POLICY: SOME...

Journal of Consumer Marketing 1984 / 01 Vol. 1; Iss. 1

USING SOCIAL TREND DATA TO SHAPE MARKETING POLICY: SOME DO'S AND A DON'T

Skelly, Florence R.
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Volume:
1
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008079
Date:
January, 1984
File:
PDF, 222 KB
english, 1984
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