Customer experiences with brands: Literature review and...

The Marketing Review 2011 / 10 Vol. 11; Iss. 3

Customer experiences with brands: Literature review and research directions

Rageh Ismail, Ahmed, Lim, Lynn, Woodside, Arch
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Volume:
11
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934711x589435
Date:
October, 2011
File:
PDF, 133 KB
english, 2011
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