Predicting retail brand extension strategy success: A...

Predicting retail brand extension strategy success: A consumer based model

Mitchell, Vince, Chaudhury, Amita
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
13
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539214x14024779483555
Date:
August, 2014
File:
PDF, 220 KB
english, 2014
Conversion to is in progress
Conversion to is failed