![](/img/cover-not-exists.png)
Predicting retail brand extension strategy success: A consumer based model
Mitchell, Vince, Chaudhury, AmitaVolume:
13
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539214x14024779483555
Date:
August, 2014
File:
PDF, 220 KB
english, 2014