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Volume 13; Issue 2
Main
Journal of Customer Behaviour
Volume 13; Issue 2
Journal of Customer Behaviour
Volume 13; Issue 2
1
'Generation Z' children's adaptation to digital consumer culture: A critical literature review
Bassiouni, Dina H.
,
Hackley, Chris
Journal:
Journal of Customer Behaviour
Year:
2014
Language:
english
File:
PDF, 208 KB
Your tags:
english, 2014
2
Predicting retail brand extension strategy success: A consumer based model
Mitchell, Vince
,
Chaudhury, Amita
Journal:
Journal of Customer Behaviour
Year:
2014
Language:
english
File:
PDF, 220 KB
Your tags:
english, 2014
3
Editorial
Baker, Michael J
Journal:
Journal of Customer Behaviour
Year:
2014
Language:
english
File:
PDF, 89 KB
Your tags:
english, 2014
4
Prospective student orientation in higher education: Development of the construct
Alnawas, Ibrahim
Journal:
Journal of Customer Behaviour
Year:
2014
Language:
english
File:
PDF, 278 KB
Your tags:
english, 2014
5
Animal house: Brand mascots, mascot brands and more besides
Brown, Stephen
Journal:
Journal of Customer Behaviour
Year:
2014
Language:
english
File:
PDF, 165 KB
Your tags:
english, 2014
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