Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending
William Boulding and Richard StaelinVolume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184164
File:
PDF, 576 KB
english, 1995