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Lead Users and the Adoption and Diffusion of New Products: Insights from Two Extreme Sports Communities
Martin Schreier, Stefan Oberhauser and Reinhard PrüglVolume:
18
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216701
Date:
June, 2007
File:
PDF, 1.45 MB
english, 2007