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Volume 18; Issue 1-2
Main
Marketing Letters
Volume 18; Issue 1-2
Marketing Letters
Volume 18; Issue 1-2
1
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
Óscar González-Benito
,
César A. Bustos-Reyes
,
Pablo A. Muñoz-Gallego
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 262 KB
Your tags:
english, 2007
2
The positive and negative effects of inventory on category purchase: An empirical analysis
David R. Bell
,
Yasemin Boztuğ
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 277 KB
Your tags:
english, 2007
3
Shelf sequence and proximity effects on online grocery choices
Els Breugelmans
,
Katia Campo
,
Els Gijsbrechts
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 259 KB
Your tags:
english, 2007
4
The influence of TV viewing on consumers' body images and related consumption behavior
Martin Eisend
,
Jana Möller
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 271 KB
Your tags:
english, 2007
5
Strategy and response to purchase intention questions
Jayson L. Lusk
,
Leatta McLaughlin
,
Sara R. Jaeger
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 248 KB
Your tags:
english, 2007
6
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
Carolyn Bonifield
,
Catherine Cole
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 246 KB
Your tags:
english, 2007
7
On dynamic selection of households for direct marketing based on Markov chain models with memory
Pieter W. Otter
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 219 KB
Your tags:
english, 2007
8
Brand extension naming strategies: An exploratory study of the impact of brand traits
Wilfried R. Vanhonacker
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 204 KB
Your tags:
english, 2007
9
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
Martin Schreier
,
Stefan Oberhauser
,
Reinhard Prügl
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 281 KB
Your tags:
english, 2007
10
The Influence of TV Viewing on Consumers' Body Images and Related Consumption Behavior
Martin Eisend and Jana Möller
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.37 MB
Your tags:
english, 2007
11
Strategy and Response to Purchase Intention Questions
Jayson L. Lusk, Leatta McLaughlin and Sara R. Jaeger
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.26 MB
Your tags:
english, 2007
12
The Positive and Negative Effects of Inventory on Category Purchase: An Empirical Analysis
David R. Bell and Yasemin Boztuğ
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.21 MB
Your tags:
english, 2007
13
Lead Users and the Adoption and Diffusion of New Products: Insights from Two Extreme Sports Communities
Martin Schreier, Stefan Oberhauser and Reinhard Prügl
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.45 MB
Your tags:
english, 2007
14
Affective Responses to Service Failure: Anger, Regret, and Retaliatory versus Conciliatory Responses
Carolyn Bonifıeld and Catherine Cole
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.30 MB
Your tags:
english, 2007
15
On Dynamic Selection of Households for Direct Marketing Based on Markov Chain Models with Memory
Pieter W. Otter
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 873 KB
Your tags:
english, 2007
16
Brand Extension Naming Strategies: An Exploratory Study of the Impact of Brand Traits
Wilfried R. Vanhonacker
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 963 KB
Your tags:
english, 2007
17
Front Matter
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 181 KB
Your tags:
english, 2007
18
Isolating the Geodemographic Characterisation of Retail Format Choice from the Effects of Spatial Convenience
Óscar González-Benito, César A. Bustos-Reyes and Pablo A. Muñoz-Gallego
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.24 MB
Your tags:
english, 2007
19
Shelf Sequence and Proximity Effects on Online Grocery Choices
Els Breugelmans, Katia Campo and Els Gijsbrechts
Journal:
Marketing Letters
Year:
2007
Language:
english
File:
PDF, 1.41 MB
Your tags:
english, 2007
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