Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors
Kent M. Lancaster, Peggy J. Kreshel and Joya R. HarrisVolume:
15
Year:
1986
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622106
File:
PDF, 2.09 MB
english, 1986